Yalo - Blog

March 31, 2022

Whose ‘convenience’ exactly? Conversational Commerce Goes Back To Basics

“Hi, a heat wave is expected next week in your city. In past similar occurrences, ice cream sales have increased 20%, prepare your inventory now so you don’t run out of supply!” What if the corner shop owners could receive valuable information like that?

Mauricio Guillén

CPG Sales Manager

February 28, 2022

We need to talk about conversations... How Technology can bring relationships back to business

Have you ever received an offer from a brand that was completely irrelevant, and way out of context? Have you ever been pushed on a product that didn’t fit your needs?

Andrés Stella

Head of CPG

February 23, 2022

Reports of the Demise of the Corner Shop Have Been Greatly Exaggerated

You may have heard over and over that our beloved local retailers were nothing but doomed. Amazon was going to crush them. Then the coronavirus would shy everyone away. Soaring prices were sure to make them lose most customers to big supermarkets...

Luis Roberto Acosta

Sales Engineering Manager

September 24, 2021

Yalo launches "Studio" a No-Code tool that allows everyone to program experiences in WhatsApp

Businesses of all sizes, in any part of the world can use Studio to create and automate any process to sell through messaging applications like WhatsApp.

Yalo

June 7, 2021

5 reasons to trust your privacy and data with Yalo

Yes, we know, every tech company tells you that security is a top priority for them, and in that regard, we are no different. But we really mean it and we want to share with you how we are enabling end-to-end secure commerce for the messaging era.

Kyle Passarelli

Platform Architect

June 7, 2021

Payments done easy and secure with Yalo: how we work with financial companies

But is it secure? That’s one of the main questions users ask themselves when they make an online purchase. Users expect to pay for a product just as easily and securely as they send a message.

Kyle Passarelli

Platform Architect

May 26, 2021

Yalo raises series C financing to strengthen leadership in conversational commerce and capitalize on Whatsapp's 2 billion user base

Yalo Raises $50 Million in Financing Led by Existing Investor B Capital. Financing Will Support Expansion in Latin America and Southeast Asia; Development of New Conversational Commerce Products.

Yalo

April 19, 2021

Why does SaaS make companies and their clients happier?

Software as a Service (SaaS) solutions are useful in all company departments. However, benefits are even greater when it comes to the customer service area...

Victor Marroquín

Architect & Infrastructure Engineer

April 19, 2021

5 technology benefits for sales

The c-commerce link has always been present in the history of mankind. Today, however, conversations are in digital channels: We spend 84% of cell phone time on WhatsApp, and we send every month an average of 500 messages to virtual assistants...

Lina Obregón

Content & Public Relations

April 15, 2021

Epic fails when implementing c-commerce (and how to avoid them)

Without knowing it, companies new to conversational commerce could be making mistakes that result in a waste of time and money. They must be avoided at all cost!

Yalo

April 10, 2021

Four reasons why SaaS is a better bet than on-premise platforms

Software as a Service (SaaS) is an increasingly popular solution for companies. But what exactly is SaaS? ...

Diego Figueroa

Director of Engineering

March 25, 2021

The 6 stages of the customer journey (And how to boost them through c-commerce)

Virtual assistants make it easier for your brand to be known in the digital age. You can communicate with your customers through the messaging apps they use most, ensuring that 90% of people read your message...

Javier Baez

Account Executive in Sales

March 19, 2021

Reporte Yalo 2021: El Comercio Conversacional crece 2X más rápido que el e-commerce

En los mercados emergentes el comercio conversacional tiene el potencial de llegar a los $130 mil millones de dólares en 2025. El mayor potencial de crecimiento se encuentra en Latinoamérica, donde el e-commerce aún enfrenta grandes barreras...

Yalo

February 4, 2021

Accompanying Clients When, Where, and How They Want it: The Great Benefit of C-commerce

C-commerce is about adapting your company to what your clients need and taking your communication to the messaging platforms that they already use every day...

Lina Obregón

Content & Public Relations

January 27, 2021

Why is c-commerce a big ally for working from home?

Many companies have seen the benefits of their employees working from home in terms of quality of life, reduced travel times and closeness to their families...

Raquel Castañeda Sauza

Head of People Success

January 27, 2021

The three secrets to increase your NPS with C-commerce

Artificial intelligence allows your company to provide immediate attention, increase sales, and what’s more important, have clients happy with your service...

Mariana Aguirre

UX Lead

December 23, 2020

Three benefits of digitizing the mom and pop shops

Despite its importance in the region, the way these corner stores operate is almost the same than in the last 50 years. In fact, one of the most relevant changes was going from traveling sales to pre-sales...

Jennifer Hernández

Head of CPG in Sales

December 23, 2020

The three powers of conversational banking to transform this sector

Two years ago, Banco Azteca adopted an instant messaging strategy to connect with its clients on their smartphones in order to foster financial inclusion. What started as a good idea has become a key aspect for the future of financial institutions...

Javier Baez

Account Executive in Sales

December 9, 2020

Four steps to integrate WhatsApp API to your business

Do you have many people in your customer support team? Do you get more than 500 messages a day? WhatsApp’s API (Application Programming Interface) is your best bet to scale your operation...

Marcela Cruz

Senior User Researcher

December 1, 2020

Reasons why WhatsApp is the channel with the best conversion rate

Address the right audience, at the right time, on the right channel and provide an experience that is meaningful for the consumer and returns new insights, fidelization, brand awareness and ultimately... conversion...

Fernando Obregón

VP of Customer Success

November 27, 2020

5 benefits of serving your customers on WhatsApp

AI offers great benefits for the companies that are willing to invest in it: from higher sales to immediate attention and a more satisfied and loyal customer...

Yalo

November 27, 2020

In order to make the implementation process as smooth as possible, we developed a list of steps to follow...

Iván Pérez

Marketing Manager

August 20, 2020

Yalochat raises $15 Million to expand its messaging-based CRM platform

Series B financing led by B Capital Group to fuel Yalochat’s rapid growth in Latam and Asia

Yalo

August 20, 2020

Receiving a $15 million dollar investment: what does it mean to us.

Over the past few months, at Yalo we have had our mission more present than ever: Building a platform that enables enterprises to digitally engage and delight their customers...

Javier Mata

Founder and CEO of Yalo

August 17, 2020

Changing the adoption curve with C-Commerce

For the past century, technological adoption has followed a bell curve that was coined by Everett Rogers, as the Diffusion of Innovations, this curve explains how new ideas and technologies spread across a population in five stages...

Andrés Cano

Customer Success Manager CPGs

August 7, 2020

The change of mindset that maximizes engagement

We are constantly driven to maintain the delivery of the best experiences and solve the needs of people that we barely know: the "user"...

Marcela Cruz

Senior User Researcher

May 29, 2020

Digital HR Transformation ¿How to handle it in a tech company?

When we think in Human Resources we expected talk about people, but HR is more than people. Working in a technology company, HR must be at the forefront of everything that happens in the technological world...

Ingrid Mandujano

Employee Experience Lead

May 29, 2020

A service designed for you: using messaging to personalize user experience

Think about the last time you had to go out of your way to get a service or get information from a company. What if you didn’t need to adapt to a service, but instead the service adapts to you?

Javier Baez

Account Executive in Sales

May 12, 2020

How we work from home

We're testing how going full remote impacts the way we do business and achieve our goals. We’re going behind the scenes at Yalo to show you how we work from home.