Do you have many people in your customer support team? Do you get more than 500 messages a day? WhatsApp’s API (Application Programming Interface) is your best bet to scale your operation since it offers different benefits to boost your communication with users, without having to answer all messages from only one mobile device.
How does it work? In practical terms, API is the interface that allows different people from your company to have conversations with users using a unique and official contact number since it is integrated into a help desk. That way you can get members from your customer support team, call center, and even sales reps, to communicate with users through WhatsApp.
The API also allows you to use advanced automation features, template messages, and metrics, which reduces the costs of having a call center for customer service.
Now, the most important point. Once you have identified your needs and are ready for the API, you will need to follow these steps:
Keep in mind that the use of the API has registration and monthly costs. If you use our services, these costs are included in what you pay for our platform.
Remember that incorporating this type of solutions into your business will allow you to be closer to your clients, helping them on the apps they already use and prefer: messaging apps. You will also be part of the revolution of conversational commerce, giving you a competitive edge.